How do you handle interactivity during screenings? Does every click count, or is there a critical mass required?
Thanks for your question, Jon!
We’ve actually done a number of different theatrical screenings. Typically, one of the producers or writer/directors will VJ the film in front of the audience. In this case, the VJ “performs” the film by deciding when and where to click and the audience has a passive viewing experience. In other screenings we have allowed the audience to collectively perform the film by passing a remote control around. In our screening in Zagreb, for the first time ever, we allowed our audience members to VJ the film one at a time. Whichever way we’ve decided to go, each screening has always been a totally unique one.